![]() Bootstrapped Customer Persona Template (Content Harmony) Here’s a list of the ten best tools and templates available that we’ve test driven: 1. The benefit of using a tool or a template to craft your persona is that they allow for easy organization and coordination that can simplify the process of building personas. Luckily for you, the number of free templates and tools to build personas has greatly improved in the past couple of years. This is especially true for startups and growing companies, which might re-evaluate their target markets many times within their first few years. ![]() On the other hand, hiring a professional market research firm to create a “persona book” for your company seems great in theory, but it comes at great expense and gets pricier when you need to update your personas or build new ones. While you could build all of your personas in a Google doc and share it around, they often get lost in the shuffle and not properly shared with the rest of your team, other departments, freelancers, and agencies. ![]() When they’re done well, your personas help you hone your messaging, find gaps in your content offerings, and strategically approach pain points your customers grapple with. While your personas aren’t modeled after any one customer, they are useful cross-sections of the traits that make up different demographics in your audience. Buyer personas are one of the best ways to gain powerful insights into your audience.
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